Success Stories
Learn more about the unique journeys of our clients with Agora!
Colette Grant - A Digital Transformation
Background
Colette Grant, an accomplished entrepreneur, was not content with her online presence. Her existing website failed to resonate with her authentic voice and vision. It was laden with mismatched outdated photos, a design that misaligned with her brand identity, and copy that felt impersonal.
Challenge
Colette needed a transformation: a design overhaul, high-quality photos, and copy that truly represented her and her brand.
Solution
Our agency began with in-depth consultations with Colette to understand her brand, voice, and story. Based on these insights, a comprehensive digital strategy was crafted.
Design and Development
* Our professional web developer took the stage. With a blend of artistry and technical prowess, he sculpted a site architecture that was both intuitive and beautiful.
* A fresh, responsive design was conceptualised that echoed Colette's sophistication and passion for her work.
* The website was hosted on a reliable server ensuring seamless user experience.
Copywriting
* Our in-house copywriter crafted compelling and personal content that mirrored Colette's voice and narrative.
* Each piece of content went through iterative feedback sessions with Colette, ensuring it hit the right notes.
Professional Photoshoot
* Understanding the power of visuals, we organised a professional photoshoot.
* This gave Colette a rich bank of high-quality photos which not only elevated her website but became a valuable asset for her brand across all platforms.
Results
After the relaunch of the new website, the metrics showcased:
* Organic traffic grew, leading to a significant uptick in visitors exploring her platform.
* Her email inquiries grew, with a twofold increase, highlighting the enhanced user experience and engagement facilitated by the new design.
* Session durations grew, reflecting a deeper connection and resonance with the audience.
But beyond numbers, Colette was ecstatic. The website now reflected her true self, amplifying her personal and professional narrative.
In Colette's Own Words
“I am delighted to be working with Agora Marketing on my Website, their brief was a targeted holistic approach for my audience and to show my voice in a new and authentic way. They have expertly crafted copy that not only accurately represents my brand, but also resonates with my potential customers.
They are bringing a fresh new approach with their copywriting services, award winning photography and a contemporary twist to optimise my website, and I must say that I am so delighted with the results! They took the time to understand me, my business, my target audience and my voice and I am excited to show off the results!”
– Colette Grant
Conclusion
At Agora Marketing, every pixel we craft, every strategy we design, stems from our unwavering belief in creativity and innovation. The transformation of Colette Grant's digital presence wasn't just a project; it was a collaborative journey that melded our expertise with her unique narrative.
Professionalism underscored every interaction, while our ethical and transparent practices ensured a genuine reflection of her brand. We don't just offer solutions; we empower our clients, ensuring they shine brightly in the vast digital landscape. Colette's story is a vivid testament to our mission of fostering growth and fostering empowering, lasting relationships.
LLTC - Carving a Digital Signature
Background
Lorna Lothian, the talented figure behind Lorna Lothian Talent Consultancy (LLTC), is a talent and development professional with 20 enriching years under her belt. Her services include career coaching, leadership development coaching and much more. But her digital presence was a faint echo of her vast expertise, diverse clients, and her genuine passion for unlocking potential.
Challenge
Despite being a certified coach, facilitator, and a seasoned professional, Lorna's digital platforms didn't adequately showcase her depth. She needed a potent social media strategy, a commanding LinkedIn presence reflecting her as a thought leader, and an authentic blog platform for her insights.
Solution
Our collaboration commenced with in-depth consultations, seeking to encapsulate Lorna's vast experience and LLTC's vision.
Social Media Strategy & Execution
* Audit & Analysis: We kickstarted with a comprehensive audit of Lorna's existing social media assets and present, paving the way for informed decisions.
* Instagram Revitalisation: Her Instagram was transformed to reflect LLTC's ethos. With meticulously crafted graphics and copy, we spotlighted her services, the depth behind LLTC, and shared invaluable tips that resonated deeply with her audience.
LinkedIn Amplification
* Profile & Page Development: Starting from scratch, we built a robust LinkedIn business page for LLTC. Simultaneously, we refined Lorna’s personal LinkedIn profile, solidifying her stature as a sector leader.
* Content Strategy: Regular, tailored content became the order of the day. We ensured a blend of bi-weekly posts, in-depth weekly articles, and dynamic video content — all amplifying Lorna’s vast expertise and allowing her voice to shine through.
Blog Integration & Collaboration
* Blog Initiation: Recognising the value of personal narratives, we supported Lorna in launching a blog on her website.
* Content Creation: Our collaboration bore fruit as we collaborated on crafting articles that ensured Lorna's voice remained dominant and authentic in every piece.
Throughout the process, our commitment to alignment was fortified by weekly calls, ensuring seamless integration of Lorna's feedback and vision.
Results
The digital transformation journey unveiled:
* An engaging surge in Instagram followers and interactions, as well as aligning her current audience with her target one.
* Lorna's LinkedIn presence grew significantly, showing her content to her target audience.
* The inclusion of the blog led to an increase in website traffic with readers captivated by the genuine insights.
Yet, beyond metrics, the true success lay in how Lorna's digital platforms now reflected the heart and soul of LLTC.
In Lorna's Words:
"It’s a pleasure to work with Agora marketing. They took time to understand my business and they are passionate about it. They provide expert advice, content strategy and quality content. I appreciate their partnership, flexibility and support."
- Lorna Lothian
Conclusion
At Agora Marketing, every digital strategy is a canvas painted with creativity and innovation. Lorna Lothian and LLTC’s digital revitalisation is more than just a success story; it's a collaborative masterpiece. Our commitment to professionalism illuminated every phase, and ensured that we knew how to speak in Lorna’s voice.
In empowering Lorna, we not only amplified her voice but also showcased our core belief: building empowering, lasting digital narratives that resonate. Lorna and LLTC's radiant digital presence is a heartening embodiment of Agora's mission.
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